Press Releases

Branding Basics for Small Business Owners April 17th

Michigan Works: “This webinar is ideal if you are looking to develop a new brand or reinvent an existing brand. The content is best suited for small business owners and employees of established or newly launched businesses. For any small business to stand out from the competition, it’s essential to develop a strong, identifiable brand. This workshop will teach you what branding is and why it is so important for the success of your business and your marketing programs. We’ll give some guidelines and tools key to defining your company’s brand personality, visual identity, key message, taglines and more. You’ll come away with a strong framework for constructing your company’s own comprehensive brand.”

Speaker: Laurie Lonsdorf

Fee: $ 49.00

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