ANN ARBOR, Mich.—Fair Food Network announced today that it has received $5.1 million from the U.S. Department of Agriculture (USDA) to expand Double Up Food Bucks, Michigan’s statewide healthy food incentive program that simultaneously increases access to healthy food for low-income Americans and puts more money in the pockets of family farmers.
The grant, provided by the new Food Insecurity Nutrition Incentive (FINI) grants program, will be matched with private funds for a total of nearly $10.4 million.
The funds will be used to better serve participants on SNAP (the Supplemental Nutrition Assistance Program, formerly known as food stamps) by expanding the Double Up program to more farmers markets and grocery store locations across Michigan and supporting new technology and other innovations.
“We’ve proven that Double Up successfully boosts family nutrition and farmer earnings,” said Oran Hesterman, president and CEO of Fair Food Network, and a former farmer, agronomist, and leader in philanthropy. “With this funding, we’ll reach even more people, supporting healthy food environments and resilient rural and urban communities.”
Partners in other states, including Utah and Oregon, also received FINI funding to launch their own Double Up programs with assistance from Fair Food Network.
“Michigan is leading the way”
The Double Up program matches the value of SNAP purchases made at participating sites with additional dollars to spend on fresh, regionally grown produce. For instance, a family that spends $10 in SNAP benefits at a participating farmers market or grocery store, receives an additional $10 in Double Up Food Bucks to purchase Michigan grown fruits and vegetables.
The positive impacts are three-fold: low-income families have increased access to and eat more healthy food; regional farmers gain new customers and make more money; and more food dollars stay in the local economy.
U.S. Sen. Debbie Stabenow of Michigan was a strong advocate for establishing a federal SNAP incentive grants program. The FINI program is just one example of ways that Congress and USDA are promoting healthier, less processed food.
“Projects like Double Up will improve the lives of many more families because of the hard work of Sen. Stabenow in forging bipartisan agreement, and the efficient and responsive roll out by USDA,” Hesterman said.
“The Double Up program helps families stretch their food budget to buy fruits and vegetables while supporting Michigan’s farmers,” said Stabenow. “It’s this type of innovative partnership that I fought to include in the Farm Bill. I am so proud that Michigan is leading the way. With this new support, the Fair Food Network will continue their great work and I look forward to working closely with them as they get the Double Up program in more farmers markets and grocery stores throughout the state.”
In addition to growing the program’s presence at farmers markets, Fair Food Network will use the combined $10 million to:
Bring Double Up to more grocery locations (up to 50) by 2018. Fair Food Network has led the nation in expanding incentives beyond farmers markets to groceries, where families shop most often.
Expand the network of farmers markets that use mobile processing (up to 50) of Double Up Food Bucks. Most programs currently use a token system.
Pilot year-round, rather than seasonal programming, at up to 40 farmers markets and five grocery locations.
Double Up’s proven model: Innovate, evaluate, replicate
Since 2009, Double Up has expanded from five farmers markets in Detroit to more than 150 sites across Michigan, benefitting more than 300,000 low-income families and more than 1,000 farmers. A study of Double Up’s first five-years found:
More than 90 percent of SNAP recipients at farmers markets report eating more fruits and vegetables because of Double Up; more than 80 percent report buying fewer high-fat snacks.
Of the 1,000+ farmers that participated in 2013, 90 percent report selling more fruits and vegetables, and 85 percent report making more money.
Michigan is now number three in the nation for SNAP use at farmers markets, and the top state in the Midwest Region.
“We’re working to make Michigan healthier, and that includes improving access to locally grown fruit and vegetables,” Gov. Rick Snyder. “Fair Food Network has an innovative plan that helps people make good decisions, but also helps our farmers and our economy.”
Fair Food Network continues to innovate. Double Up is the first incentive program to operate statewide (Michigan is the 9th most populous state and 11th largest geographically in the country). Its uniform design and central administration make evaluation and adoption easy for markets of all shapes and sizes and in rural, urban, and suburban communities alike.
The program’s success is rooted in partnerships with local markets, statewide networks, state agencies and other organizations. Partners include AARP Foundation, AFPD, Detroit Eastern Market Corporation, Detroit Lions NFL Team, Farmers Market Coalition, Food Bank Council of Michigan, Michigan Department of Agriculture and Rural Development, Michigan Department of Community Health, Michigan Department of Human Services, Michigan Farm Bureau, Michigan Farmers Market Association, Michigan Fitness Foundation, Michigan State University, and MOSES, among others. A complete list of partners and funders can be found at doubleupfoodbucks.org/partners/.
The W.K. Kellogg Foundation has been a longtime supporter of Double Up Food Bucks.
“When you boost access to healthy food for children and families and simultaneously fortify local farm economies, you’ve got a winning solution,” said La June Montgomery Tabron, president and CEO of the foundation.
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