Engineers and artists live in different worlds, right? Wrong. Just look at Leonardo da Vinci, who not only painted the Mona Lisa, but drew plans for the first helicopter.
Michigan Technological University’s Rozsa Center for the Performing Arts and the Department of Visual and Performing Arts (VPA) are partnering in a marketing campaign that makes a case for why the arts are integral to the mission of Michigan Tech.
The marketing plan focuses on STEMM, a play on the acronym STEM (Science, Technology, Engineering and Mathematics), the fields for which Michigan Tech is best known. Brent says that STEMMmeans:
- S: Scientists make great storytellers make great scientists.
- T: Technology makes great theater makes great technology.
- E: Engineers make great artists make great engineers.
- M: Mathematicians make great musicians make great mathematicians.
- M: Managers make great producers make great managers.
“Engineers make great artists make great engineers” is a theme that will appear throughout the campaign. Design elements will focus on da Vinci drawings.
For the full story, see http://www.mtu.edu/news/stories/2012/july/story73071.html.
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