Michigan Business Boosted by British Controversy
(Calumet, MI) – A tax revolt in Great Britain is bringing new customers to a business based in Michigan’s remote Upper Peninsula.
A media storm erupted last week when the U.K.’s Finance Minister announced a 20% Value Added Tax on the beloved Cornish Pasty (pronounced PASS-tee), a hand-held meat and vegetable pie popular among the working class. The same parliamentary action cut top tax rates and corporate taxes, fueling class warfare tensions. British media has dubbed the controversy “Pasty-gate”.
Pasty Central in Calumet, Michigan, began to see an increase in online orders as the story migrated to the States. General Manager Charlie Hopper explains: “Whenever ‘pasty’ is in the news, our web address – PASTY.COM – has waves of new visitors.
While pasties are more popular than hamburgers in the UK, we estimate less than 2% of America’s population even know what a PASS-tee is. When PASTY is entered into any web browser or search engine, people automatically come to us.”
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